30 of the best things you can buy at Target (TGT)

TargetWomen’s private-label brand A New Day launched in the fall of 2017.Target
  • Target has a large portfolio of private-label brands.
  • These brands have become key drivers of growth for the business.
  • We put together a selection of the top products available, based on consumer reviews and best-selling lists.

Target is the king of private label. 

In 2017, the store launched eight different private label-brands, including women’s apparel line A New Day, menswear collection Goodfellow & Co., home goods brand Project 62, athleisure brand Joy Lab, and Hearth & Hand with Magnolia, a home goods collaboration with Chip and Joanna Gaines from “Fixer Upper.”

CEO Brian Cornell said the store will launch another four over the course of 2018, one of which — Universal Thread — launches next month. 

Private labels are a way to differentiate Target and boost profit margins while still being able to offer customers affordable prices. Its strategy seems to be working — in just over a year, sales at Cat & Jack, its kids’ apparel brand, surpassed $2 billion.

We scoured best-selling lists, customer reviews, and consulted the duo behind “Target Does It Again,” a self-proclaimed “source for all things cool at Target,” to put together a list of the best products you can buy exclusively at the chain.

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Scented soy candle, $8.99

Scented soy candle, $8.99

Target

Available online here

Project 62 chevron rug, $90.99 (5 x 7 feet)

Project 62 chevron rug, $90.99 (5 x 7 feet)

Target

Available online here.

Threshold wicker storage basket, $19.99

Threshold wicker storage basket, $19.99

Target

Available online here.

Project 62 lamp with marble base, $49.99

Project 62 lamp with marble base, $49.99

Target

Available online here.

Project 62 10″ round wall clock with a gold & walnut finish, $8.99

Project 62 10

Target

Available online here.

Threshold marble & wood coasters, $11.99

Threshold marble & wood coasters, $11.99

Target

Available online here

Heath & Hand with Magnolia wool throw pillow, $12.48

Heath & Hand with Magnolia wool throw pillow, $12.48

Target

Available online here

Project 62 pineapple wall art, $8.54

Project 62 pineapple wall art, $8.54

Target

Available online here.

Project 62 bookcase, $179.99

Project 62 bookcase, $179.99

Target

Available online here.

Heath & Hand with Magnolia mug, $3.99

Heath & Hand with Magnolia mug, $3.99

Target

Available online here

Project 62 wood and stoneware planter, $29.99

Project 62 wood and stoneware planter, $29.99

Target

Available online here.

A New Day velvet skirt, $16.08

A New Day velvet skirt, $16.08

Target

Available online here

A New Day skinny high-rise pants, $24.99

A New Day skinny high-rise pants, $24.99

Target

Available online here.

Who What Wear faux trim fur parka, $69.99

Who What Wear faux trim fur parka, $69.99

Target

Available online here.

Cat & Jack toddler girl’s sneakers, $19.99

Cat & Jack toddler girl's sneakers, $19.99

Target

Available online here.

Project 62 Pomeroy barrel chair, $179.99

Project 62 Pomeroy barrel chair, $179.99

Target

Available online here

Threshold marble top side table, $94.99

Threshold marble top side table, $94.99

Target

Available online here.

PIllowfort kids’ wearable blanket, $14.24

PIllowfort kids' wearable blanket, $14.24

Target

Available online here.

K-Beauty hydrated glow kit, $24.99

K-Beauty hydrated glow kit, $24.99

Target

Available online here

Up&Up soft & strong toilet paper, $4.99 (12 rolls)

Up&Up soft & strong toilet paper, $4.99 (12 rolls)

Target

Available online here

Up&Up eye makeup remover, $7.19

Up&Up eye makeup remover, $7.19

Target

Available online here.

Goodfellow & Co. men’s slim fit chinos, $22.99

Goodfellow & Co. men's slim fit chinos, $22.99

Target

Available online here.

Goodfellow & Co. men’s work shirt, $29.99

Goodfellow & Co. men's work shirt, $29.99

Target

Available online here.

Goodfellow & Co. men’s desert boot, $44.99

Goodfellow & Co. men's desert boot, $44.99

Target

Available online here.

Cloud Island 4-pack short sleeve 100% cotton baby girls’ bodysuits, $9.99

Cloud Island 4-pack short sleeve 100% cotton baby girls' bodysuits, $9.99

Target

Available online here.

Pillowfort curtains, $18.99 to $24.99

Pillowfort curtains, $18.99 to $24.99

Target

Available online here.

Pillowfort kids flannel sheet set, $15.19

Pillowfort kids flannel sheet set, $15.19

Target

Available online here.

Cat & Jack toddler boys’ pull-on pants, $9

Cat & Jack toddler boys' pull-on pants, $9

Target

Available online here.

JoyLab women’s leggings, $34.99

JoyLab women's leggings, $34.99

Target

Available online here.

Project 62 wood and rope patio love seat, $349.99

Project 62 wood and rope patio love seat, $349.99

Target

Available online here

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