- On Thursday, Nutella went on sale at the French supermarket Intermarché for $1.74.
- One woman at a supermarket in central France told The Local that people were acting “like animals” to get their hands on the discounted pots of chocolate hazelnut spread.
- Police were reportedly called to a store in northern France because of a fist fight.
On Thursday, Intermarché, a grocery store chain in France, announced that Nutella pots would be marked down from €4.50 ($5.58) to €1.40 ($1.74), according to an article in The Local.
And as a viral video that captured some of the chaos at one supermarket proves, people were more than determined to get their hands on a jar. While it’s not clear who originally shared the video, Twitter user Kenny Le Bon‘s tweet with the footage below has over 320,000 views at the time of this post.
Intermarché qui fait le Nutella à 1€ pic.twitter.com/fuOuikpPwr
— Wissem (@Wissem_Rassas) January 25, 2018
The location of the supermarket in the video isn’t clear, but it’s a scene of madness as people pack jars of the sweet condiment into shopping bags.
People shopping at locations across the country shared their stories of people fighting over the discounted Nutella.
A witness at the Rive-de-Gier supermarket in central France described the people there “like animals.” The Local reports that she told Le Progrès newspaper that “a woman had her hair pulled, an elderly lady took a box on her head, [and] another had a bloody hand.” She described a “horrible” experience, but the store manager said the reports of violence were “completely false.”
“There were lots of people, lots of noise, but the reports of violence were surprising to me — they’re not true,” he told The Local.
POUR DU #Nutella MDRRRRRRR ????????
— King kdo (@KINGKDOO) January 25, 2018
However, The Local writes that shoppers in Ostricourt, northern France, resorted to fist fighting just to snag the cheap Nutella. According to the publication, police were even called to the scene.
Some people outside of France are pretty confused by the hysteria.
today in france people were fighting to get nutella pots in some supermarkets because it was cheaper than usual, i’m losing faith in humanity
— flavie♡ (@im_coming_japan) January 25, 2018
lmao there was a riot in france because of a nutella discount i’m dying what is this day
— 20gayteen (@lextrahoe) January 25, 2018
I can’t believe people in France are fighting for Nutella in the supermarket
— Ling (@bloodbubble) January 25, 2018
And others are wishing they were there.
So Nutella is trending because people in a supermarket in France were fighting over Nutella’s special price…. Honestly I would join too.
— prendergast’s (@harrysrockets) January 25, 2018
Woah woah woah! Theres a 70% off sale for Nutella in France?!
*tears off shirt and punches the nearest airplane*
YOU WILL BRING ME THERE.
— Stoic Nod (@Stoic_Nod) January 25, 2018
Less than an hour into the sale, the Montbrison location in central France sold over 700 pots of Nutella, and The Local reports that the store will continue the discount through Friday and Saturday.
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The Future of Retail 2018 by the BI Intelligence Research Team.
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