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Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

May 14, 2019 ManagementStyles 0

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In […]

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B2B Social Media Shakeup: 4 Developments That Have Caught Our Eye

May 14, 2019 ManagementStyles 0

Following scandal, criticism, and calls for more privacy and relevancy, social media giants are working hard to recapture their original allure as safe communities and conversation destinations. And while platforms are ardently focused on heightening […]

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Bitfinex raised $1 billion in 10 days by selling a token redeemable for Tethers

May 14, 2019 ManagementStyles 0

Embattled cryptocurrency exchange Bitfinex raised $1 billion in 10 days with an initial exchange offering (IEO), money it hopes will alleviate concerns of its financial stability. Bitfinex CTO Paolo Ardoino tweeted Monday that private firms, […]

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