Digital Marketing News: Google AMP’s ROI Rise, Digital Ad Spend Now Dominant, & New B2B Marketing Studies

2019 March 1 Slack Chart

Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Google released data showing that advertisers who use Accelerated Mobile Pages (AMP) display ads have higher return on investment (ROI) and click-through-rates (CTR) when used on dedicated AMP pages, including a 12 percent increase over 2018. Marketing Land

Do Marketers Think Their Strategies Are Successful? [Study]
Marketing strategy success rates for marketers in both B2B and B2C fields are the subject of new report data, showing that 62 percent view their strategies as only somewhat successful when it comes to achieving primary campaign objectives, one of several key revelations contained in the report. MarketingProfs

B2B Advertising Is Boring Prospects, Study Finds
B2B marketing is boring to 48 percent of buyers, with some 82 percent wishing that B2B advertising used the same level of creativity as typically seen in B2C campaigns, two of several findings of interest to digital marketers in new study data. MediaPost

US Digital Ad Spending Will Surpass Traditional in 2019
For the first time, advertising spending in the U.S. will see the majority share taken by digital, topping traditional, according to new forecast data that also show Amazon’s U.S. ad business growing more than 50 percent in 2019. eMarketer

Good collaboration, bad collaboration: A new report by Slack
Collaboration’s importance and how employees view teamwork, managers, and challenges are all examined in detail in a global survey recently released by Slack, offering valuable insights for marketers. Slack (client)

55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019
Top digital marketing challenges and opportunities are the subject of a new report, with customer experience leaders, digital-first companies, and a planned increased in CX technology spending among the areas marketers are most excited about, according to the joint Econsultancy and Abobe report. Econsultancy

2019 March 1 Statistics Image

In-App Ads, Header Bidding Enjoy Solid Growth
In-app video advertisements have seen continued strong growth, with use of the format expanding by over 200 percent from the fourth quarter of 2017 to the fourth quarter in 2018, one of several fascinating findings in new report data from PubMatic. MediaPost

No one would care if 77% of brands died overnight, study claims
77 percent of consumers would rather buy from brands that are seen as meaningful and working to improve the world, while at the same time not caring if nearly 80 percent of other brands vanished entirely, according to new study data of interest to digital marketers. Campaign US

Facebook Messenger Tests a Separate Folder for Business Messages
Facebook users may eventually be able to more easily separate private and business messages on Facebook, as the social giant has recently tested a multiple folder solution aimed at helping business page managers. Search Engine Journal

83% of consumers now aware of marketers tracking their locations — study
Public awareness of location tracking by marketers has continued to rise, with some 83 percent of U.S. adults recognizing the now-common practice, with most also putting a price-tag of at least $10 to allow marketers to use that information, according to newly-released report data. MarTech Today

ON THE LIGHTER SIDE:

2019 March 1 Marketoonist Cartoon

A lighthearted look at cost-cutting and zero-based budgeting by Marketoonist Tom Fishburne — Marketoonist

Newborn Baby Already Out of iCloud Storage Space — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden / TopRank Marketing — Improve Social Media Reporting to Impress Your Client — RivalIQ
  • Lee Odden — Lee Odden- CEO & Co-Founder- Top Rank Marketing at #TechManch 2018 #Throwback [Video] — Exchange4Media Group
  • Lee Odden – 43 Most Influencer Social Media Marketers You Should Be Following – Wave Video

Do you have your own favorite new content marketing or influencer marketing news items for the week?

Thank you for joining us, and we hope you will return once more next week for another look at the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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