Dollar stores are thriving and opening hundreds of new locations in the midst of the biggest wave of retail bankruptcies and store closures in decades.
The stores’ success boils down to a combination of three factors that are nearly impossible to replicate online: low prices, convenience, and a “treasure hunt” shopping experience, according to Moody’s Investors Service.
We visited Dollar Tree, one of the top dollar stores in the US, to find out how it’s luring so many shoppers when other retailers are in decline.
We were expecting to find a no-frills shopping experience, but we were shocked to find the store in total disarray:
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