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In the Spotlight: Boutique Marketing Agency Creates Big Impression with Small Shop Feel

March 13, 2019 ManagementStyles 0

Some entrepreneurs are naturally creative. Others are mostly data driven. But you need both approaches in your marketing efforts if you want to be successful over a long period of time. Especially in today’s online […]

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Do You Need an IT Department in your Small Business?

March 13, 2019 ManagementStyles 0

Everything-as-a-Service (XaaS) and digital solutions such as cloud hosting have changed how small business leaders see information technology departments. IT once focused on managing on-premise servers, workstation app environments, administer software licenses and other local […]

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Hiring a Virtual Assistant Doesn’t Have to be Hard, Read These 5 Tips

March 13, 2019 ManagementStyles 0

After deciding you need to hire a virtual assistant, finding the right one can be a challenging task. You need someone reliable, professional, and coachable, but sometimes good work is hard to find. How to […]

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As Your Team Gets Bigger, Your Leadership Style Has to Adapt

March 13, 2019 ManagementStyles 0

Alexander Nicholson/Getty Images Back when our Facebook design team still fit around a conference table, a new designer joining our merry band was a momentous event. Everyone loved sitting down and showing her how we […]

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4 Reasons Good Employees Lose Their Motivation

March 13, 2019 ManagementStyles 0

Executive Summary Managers are often at a loss as to how to effectively motivate uninspired employees. Research indicates that managers first should identify the reason for an employee’s lack of motivation before applying a targeted […]

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How to Get People to Pay Attention During Corporate Trainings

March 13, 2019 ManagementStyles 0

Executive Summary Companies spend billions of dollars on training and development in the United States alone, but precious little time or money is spent on preparing the mind of the learner. Too many people enter […]

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How to Protect Your Brand with a Trademark

March 10, 2019 ManagementStyles 0

You’ve heard the horror stories: Small businesses being sued for trademark infringement and having to rebrand their businesses. That means redoing marketing materials, changing domain names and a myriad of other nightmarish tasks — all […]

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Boston Event Teaches Innovation Through Better Listening to your Customers

March 10, 2019 ManagementStyles 0

Small business owners have always needed to listen to their customers. But with digital technology, it’s become absolutely essential. You need to stay on top of customer engagement. This is because customers now use many […]

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10 Expert Tips for Improving Your Existing Marketing Strategies

March 10, 2019 ManagementStyles 0

To be an effective marketer in 2019, you need to improve on the basic strategies you already use. It’s no longer enough to simply have a social media strategy or to send out emails periodically. […]