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How to Rank Your Old, Outdated Content

July 20, 2019 ManagementStyles 0

What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of […]

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Digital Marketing News: Customer Expectation Study, Twitter Updates Lists, LinkedIn Objective-Based Brand Awareness Goals & More

July 20, 2019 ManagementStyles 0

LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign optionsLinkedIn has rolled out a number of campaign conversion improvements and new brand awareness additions to its Campaign Manager. The updates are poised to enhance LinkedIn’s […]

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Setting Your Sights on 2020: How to Brew a Forward-Thinking Marketing Strategy

July 20, 2019 ManagementStyles 0

The high-pressure marketing budget and strategy planning season seems to kick-off earlier each year. It’s as if your boss is asking you to magically construct the perfect strategic and tactical mix at the right budget […]

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26.2 B2B Marathon Marketing Lessons

July 20, 2019 ManagementStyles 0

Racing a marathon and running a successful marketing campaign have a surprising number of similarities — in fact, here are 26.2 things they share in common, and the lessons they can teach us. I’ve been […]

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For under $30, this course bundle simplifies IT project management

July 20, 2019 ManagementStyles 0

Project management is one thing, but IT project management? That’s a specialization that demands an even more stringent adherence to process and results. So it stands to reason that the guidelines to become a truly […]