Target just launched a new line of clothes that looks way more expensive than it is — nothing costs over $50

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.


Let’s go over the classic Target run; we all know the drill. It begins with necessity (ex: ran out of toilet paper) but somehow always ends with a cart filled with a myriad of $3 sheet masks, cheap leggings, some family-sized bags of candy, and a mug emblazoned with some adorable, albeit cheesy, motivational mantra. These are just some of the products you know you can always count on to find at Target: household basics, snacks, budget beauty essentials, etc. You probably don’t consider your Target run as an opportunity to stock up on a curated work wardrobe full of fashion-forward finds. That is, until now.

Enter Prologue.

Prologue is Target’s answer to the modern, everyday woman’s search for trendy, but still timeless, pieces at prices that they can feel good about. It’s a new brand that aims to make the curated, minimalist look more accessible with a range of classic pieces that have modern twists, all under $50.

While Target has released a number of more fashion-forward in-house brands over the past year, Prologue is the go-to for pieces that nail the intersection of workwear and fashion. Its pieces can seamlessly transition from work to weekend, and along with the affordable price tags, all Prologue pieces come in sizes 0-16, though many items go up to size 26. There are currently 95 pieces in the collection and they’re designed specifically for easy mixing and matching; just take a look at the photos to see how many stylish combinations can be made.

Check out our favorite chic styles from Prologue:

Powered by WPeMatico