We visited Goodwill’s new store for bargain-hunting millennials, and it was like nothing else we’ve seen from the company


Millennials are more bargain-hungry than ever, and Goodwill stores want to capitalize on it.

This week, the thrift-store chain launched a concept store in New York called “Curated by Goodwill NYNJ.”

Located on Manhattan’s Upper West Side, the new boutique store is designed to appeal to millennials with a curated assortment of fashion-conscious clothing, accessories, and homeware.

“We designed Curated as a distinct shopping experience to introduce shoppers concerned with the waste and pollution that fast fashion causes, to a stylish, affordable alternative,” Katy Gaul-Stigge, the CEO of Goodwill NYNJ, said in a statement to the press this month.

Stylists hand-pick the clothing and accessories from donations made to stores around the New York metro area, a spokesperson told Business Insider.

The resale and thrift-store market has thrived in recent years. These stores align perfectly with millennials’ shopping preferences for bargains and environmentally conscious practices.

But millennials aren’t only shopping at thrift stores — they’re also leading to a boom in donations.

“We are definitely getting overrun with furniture and about 20% more donations of everything than in previous years,” Michael Frohm, the chief operating officer of a Goodwill thrift store in Greater Washington, told The New York Times in August 2017.

As many young people are waiting longer to buy their first home, they may not have the space to inherit their parents’ furniture.

“We value a mobile lifestyle,” Erin Hendrickson, a minimalist expert who runs the blog Minimalist RD, told Business Insider in February. “We aren’t living in 2,500-square-foot homes, so don’t have space.”

We recently paid a visit to Goodwill’s new millennial-focused store. Here’s what it was like to shop there:

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