What’s the Secret to Becoming a Great Leader?

Guest post
from Kene Erike:
That is not a question reserved for the gated playgrounds of MBA students
or empty suits struggling to justify big paychecks. The concept of
“Leadership” is a fixture in our daily lives that dictates the
experiences we share with others.
Let’s start by defining terms….
Leadership: The ability to encourage others to accept an idea. 
That’s what leadership is, in plain terms. I’m all about challenging
orthodoxy, so you won’t find any platitudes and buzzwords here.
You may not realize it, but the impact of leadership is evident in every
corner of your life, no matter what your background. It’s how you spend
free time with friends and family; How you convince your boss to give you a raise;
the reason why you watch certain televisions shows and flip away from others;
it’s all there, peeking from beneath the covers of your daily existence.
So, what’s the secret to becoming an effective leader, a (wo)man who
enjoys support and fulfillment in one’s social and professional life?
The secret to great leadership is Empathy.
A willingness and ability to put yourself in someone else’s shoes. A
sensitivity to the needs of others and the skill to address them.
Like a great point guard, good leaders have mastered the game within the game and know how to
position each player so they can shine. They take care of their people and make
sure everybody gets fed.
Successful leadership assumes many forms. Great businesses have
already mastered this, weaving carefully-crafted messages that draw in target
audiences. They go beyond identifying market needs and demographics,
establishing rallying points around issues that touch the lives of
millions.
Take Planet Fitness, for example. 
On its face, Planet Fitness offers a simple proposition: Gym membership
for a low monthly fee.
But let’s look a little deeper.
We’re all moved by basic motivations, emotions like the desire for
acceptance and a desire to raise a family. Those motivations dictate our
life choices and purchase decisions.
Women don’t buy a particular dress because it’s made by a noted designer.
They purchase that dress because they want to be the envy of every other woman
in the room when they go to their high school reunion.
Take a little time to consider the desires, interests, and fears of the
people you want to lead and you’ll start making headway.
That’s where we find the genius in Planet Fitness’ leadership model.
To many Americans, gym membership is just a means for assuaging
guilt. Signing up allows a person to feel like they’re doing something
right, striving for an ideal and dedicating themselves to good health
practices. Whether they actually break a sweat when they step in to the
facility is of secondary importance.
It’s like people who buy Priuses just so they can say they’re
environmentally-conscious; whether they’re actually advancing the
cause is of little consequence.
Planet Fitness knows their market and has a perfect pitch for their
customers: Come here, check off the “workout” box, and go
home. 
They maintain a relaxed atmosphere, even hosting regular pizza and bagel
days, where members can indulge in the very foods that pack on pounds in a
hurry.
(Pizza and treadmills? An unholy alliance, if we’ve ever heard one, but
Planet Fitness is riding it to the bank.)
Cultivating the right membership base is a priority for Planet Fitness as
well. They actively-alienate members who exhibit too much workout intensity, outfitting
their gyms with “Lunk Alarms” that sound when a lifter makes
too much noise and revoking memberships of anyone who
appears even the least bit intimidating
.
Planet Fitness is the bane of serious workout warriors everywhere, but
you can’t knock their results.
Leadership isn’t a one-size-fits-all exercise, with one right answer to
the question. There are multiple styles that can get the job done. Brandishing
an iron fist never falls out of flavor and history is replete with autocrats
who effected change through fear and intimidation; they held a firm grasp of
human nature.
Not to say that their effectiveness is attributable to emotional
intelligence. Historical figures were savvy politicians who know certain levers
light a fire under all of us. They did an end-run around empathy, but got the
job done just the same.
As long as you hone in on the base motivations lurking below the surface,
you’re walking down the right path. What’s the driving force behind a
decision and what do you have to offer them?
Again, you have to put yourself in someone else’s shoes.
You can reverse engineer the process by starting with the end in mind.
Consider what the people around you would want, what they need to get them
moving in your direction. And then, deliver it.
A few here-and-now examples you can put in to practice:
–Tired of how you spend your Saturday nights with friends? Take the lead
and give everyone two specific options to choose from, which will guide the
group towards choices you’re comfortable with.
You’ll get a less-frustrating experience than asking, “What does
everybody want to do tonight?”
The overarching idea is that great leaders solve problems without
planting new roadblocks for constituents to leap over. Effective leaders
make it easy for people to do what they want them to do.
The world doesn’t revolve around you.
Drill this in to your head and you’ll be able to adapt to any environment
you’re thrown in to. Effective leadership is all about speaking to your
fellow man in his language. Master that skill and the rest falls in to place.

Kene Erike is an
entrepreneur and author specializing in human behavior. His book,“No” Doesn’t
Always Mean No
, is a guide to developing stronger
relationships, making more money, and becoming leaders people actually want to
follow. Click here to learn more about leadership and
connecting with people. You’ll receive a free guide on reading body language as
well.

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